

The turning point: It was during the time when I had gone to Goa with my friends. Still, the idea of preventing riots and saving lives using the power of Pepsi has an undeniable appeal, and the lure of the next inexplicable FMV cutscene will keep you playing until the end.Duration it took me to lose weight: 10 months
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The controls could be a lot better, and later levels are full of cheap, frustrating deaths.

Truth be told, Pepsiman as a game is not very much fun to play.
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He pauses to take a sip of Pepsi, then looks directly into the camera and cheerfully states, "Pepsi for TV game!" Fade to black, end of scene, begin next level. He then laughs at an even greater intensity, causing crumbs to shoot out of his mouth and onto his protruding stomach. One such scene begins with the guy laughing while shoving potato chips into his mouth. These clips are devoid of context, and none of them have anything at all to do with gameplay. Such is the way of Pepsi.Īfter Pepsiman dies and before he is resurrected without explanation for the next stage, the player is rewarded with a live-action FMV cutscene featuring a fat American man extolling the virtues of Pepsi. All of this matters little in the end, though once a level's goal is reached and crisis is averted, Pepsiman immediately suffers a violent death. Circumstances may occasionally force Pepsiman to ride a skateboard, or navigate the landscape with a trashcan over his head, but gameplay always involves lots of jumping, dodging, and Pepsi can collecting. Pepsiman runs unceasingly forward, and your job is to make sure that he doesn't trip over anything in his path. Pepsiman's gameplay was once described to me as being "like Crash Bandicoot for idiots." Take that for what you will. It's up to you to ensure that Pepsiman gets there in time, before a war can erupt on the streets. Can't you do something, Pepsiman?" Pepsiman nods, then rushes to the scene. "And the word is that they're just about to riot. "There are a bunch of people waiting in front of the vending machines, and they want Pepsi!" he says. The heroic Pepsiman theme blares in the background, serenading the player with repeated cries of "Pepsimaaaan! Pepsi-Pepsi-Pep-Pepsimaaaan!" A Pepsi deliveryman calls out to you, in desperate need of help. The first level's introduction is a good indicator of the madness to come.

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The game is based off of a series of Japanese Pepsi advertisements, and it's even more ridiculous than it sounds. In Pepsiman, you play as a man - himself presumably made entirely out of Pepsi - who runs through a number of stages collecting Pepsi cans and distributing delicious Pepsi to those in need of refreshment. Pepsiman, however, is a game that takes product placement beyond what could even be considered blatant and crosses over into the realm of the absurd. Most gamers probably don't bat an eyelash when a game makes you collect iPods to access hidden music, and does it really matter if your game has a few Snickers banners in it? In the past, there have been titles that exist solely to promote dog food and the magical power of Skittles, so it's difficult to categorize any kind of incidental advertising in gaming as "blatant". Product placement in video games is usually a little bit more subtle than it is in Pepsiman.
